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Hue Seasonal Eating
Branding / Print Layout Design / Packaging
Student Project
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Hue is a farm-to-table restaurant that celebrates the colourful
richness of seasonal food. Using locally-sourced ingredients, Hue
makes eating beautiful, delicious, and sustainable in all seasons.
This project includes a menu, cookbook, and product packaging.
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Recognition ↓
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2024 Graphis New Talent Award for Design - Silver
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2023 Applied Arts Student Award: Design - Series (Menu)
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2023 Applied Arts Student Award: Editorial Design Entire
Book/Magazine (Cookbook)
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2023 Salazar Award for Branding Honourable Mention
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The Menu
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With vibrant local food being the focal point of the brand,
Hue needed a menu that captured their essence. Highlighting
key colours of seasonal foods, this multi-page menu guides
the customer on a colourful journey of culinary discovery.
The menu features curated seasonal recipes full of
exceptional flavours, and excitingly vivid colour—all from
natural ingredients.
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Featured is the autumn menu, with a sneak peek of the winter
menu's cover. Menus for other seasons would be inspired by
the seasonal colour wheel, as seen below.
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The Cookbook
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Familiar ingredients don’t have to be boring. The Hue
cookbook livens up seasonal eating in the comfort of the
home. Divided into colour-coded seasonal sections and
featuring recipes for every day of the year, this cookbook
is sure to brighten up even the greyest of days.
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The Products
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Hue brings to the table uniquely-coloured pestos made from
seasonal ingredients. Vivid natural colours and seasonal
flavours make even the simplest home-cooked meals fresh and
exciting.
