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Atom Skincare
Branding / Packaging / Web
Student Project
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Atom takes the confusion out of skincare. Featuring essential
products with a clean yet energizing look, Atom invites everyone
to put their best face forward, minimal effort required.
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Recognition ↓
- 2023 Salazar Award for Branding
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The brief in brief
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Audience: Folks of all genders aged 15-25 who are unfamiliar
with skincare, yet interested in getting started. They are
overwhelmed with the seemingly infinite skincare options on
the market, each boasting a different and equally confusing
benefit.
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USP: Beginner-friendly, no confusing language or extra
steps. Makes skincare accessible and inviting through
playful visuals and language for an audience with little
knowledge.
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Deliverables and goals: Create a cohesive, usable brand
identity that can expand across print/digital. Develop a
packaging system that compels people to try something new.
Stand out in the crowded skincare market
