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Creo Toys
Branding / Packaging / Animation / Advertising
Student Project
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The way society genders toys causes developmental disparities
between boys and girls and reinforces enduring social stereotypes.
The imbalances created in childhood can persist into adulthood.
Creo tackles this issue early by building equality through toys
that enable balanced learning opportunities.
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Recognition ↓
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2024 RGD Student Award for Social Good Design
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2024 RGD Student Award for Colour
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2024 RGD Student Award for Brand Design - Honourable Mention
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Research Snippets: Key Insights
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People know toys are gendered. But many don’t know how
different the skillsets taught by traditionally masculine or
feminine toys are. Typically, 'boys' toys' teach gross motor
skills, visuospatial skills, and problem-solving, whereas
'girl's toys' teach fine motor skills, language &
communication skills, and nurturance.
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Toys teach kids lifelong skills. They affect a person’s
self-image and interpersonal relationships from a young age.
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Children start to catch onto what they consider
‘appropriate’ toys as early as 2-3.
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Some children are innately drawn to gender-conforming toys.
Often, this is compounded by socialization. Issues arise
when children do not have the chance to play with toys that
help develop a wide range of skills, which can happen in
part due to social influences. Every child benefits from a
well-balanced toybox, because balanced toys build equality.
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Unbounded Play: Products
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Creo addresses the issues resulting from gender-typed play
by designing toys that combine the educational and physical
features of both traditionally masculine and feminine toys.
These thoughtfully crafted toys establish a level playing
field early on.
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A Balanced Helping: Advertising
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This animated ad makes a big topic easily digestible. Using
a nutrition metaphor to highlight the importance of a
well-balanced toybox, this advertisement educates the
audience and establishes Creo as a solution to the problems
caused by gendering toys.
