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    Anaïs Bayle
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  • Creo Toys

    Branding / Packaging / Animation / Advertising

    • The way society genders toys causes developmental disparities between boys and girls and reinforces enduring social stereotypes. The imbalances created in childhood can persist into adulthood. Creo tackles this issue early by building equality through toys that enable balanced learning opportunities.

    • Recognition ↓

    • 2024 RGD Student Award for Social Good Design
    • 2024 RGD Student Award for Colour
    • 2024 RGD Student Award for Brand Design - Honourable Mention
  • creo logo animation

      • Research Snippets: Key Insights

      • People know toys are gendered. But many don’t know how different the skillsets taught by traditionally masculine or feminine toys are. Typically, 'boys' toys' teach gross motor skills, visuospatial skills, and problem-solving, whereas 'girl's toys' teach fine motor skills, language & communication skills, and nurturance.
      • Toys teach kids lifelong skills. They affect a person’s self-image and interpersonal relationships from a young age.
      • Children start to catch onto what they consider ‘appropriate’ toys as early as 2-3.
      • Some children are innately drawn to gender-conforming toys. Often, this is compounded by socialization. Issues arise when children do not have the chance to play with toys that help develop a wide range of skills, which can happen in part due to social influences. Every child benefits from a well-balanced toybox, because balanced toys build equality.
    creo toys brand guide

      • Unbounded Play: Products

      • Creo addresses the issues resulting from gender-typed play by designing toys that combine the educational and physical features of both traditionally masculine and feminine toys. These thoughtfully crafted toys establish a level playing field early on.
    stacked toy packaging boxes on yellow background
    three toy packaging designs alternating
    flatlays of twist & turn toy packaging
    flatlays of fix-it friend toy packaging
    flatlays of funky folk toy packaging
    ❮ ❯
    three toy pacakging boxes stacked with toys beside

      • A Balanced Helping: Advertising

      • This animated ad makes a big topic easily digestible. Using a nutrition metaphor to highlight the importance of a well-balanced toybox, this advertisement educates the audience and establishes Creo as a solution to the problems caused by gendering toys.
    social media adverstisement carousel

      • Website

      • The one-stop shop for a balanced toybox.

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  • © Anaïs Bayle 2024